How Data Transformed Dentist Recruitment
 
This playbook sets out how a national healthcare provider changed the way it hired dentists by using market data and insight, rather than relying on inbound applications and generic employer messaging.
 
Developed from a real engagement delivered by RJA Consulting, the Clinical Insights Playbook shows how an insight-led approach can stabilise hiring in roles where talent is scarce, competition is high, and candidate movement is hard to predict.
Although the example is rooted in clinical recruitment, the methods used are not sector-specific. The same model applies to any hiring challenge where traditional recruitment activity is no longer producing consistent results.
 
What’s Included
A clear breakdown of the hiring model used, from diagnosing the problem through to delivery
How market mapping and competitor insight were used to identify where talent was most likely to move
Practical examples of engaging passive candidates at scale, without damaging brand or trust
How EVP messaging was rebuilt around what clinicians actually value
Outcome data showing changes in time-to-fill, offer acceptance, and hiring manager confidence
A role targeting matrix that can be adapted for other specialist or regulated roles
 
Who This Is Useful For
Talent and HR leaders responsible for hard-to-fill or specialist roles
Teams seeing low engagement from qualified candidates
Organisations operating in tightly networked or reputation-sensitive markets
Anyone looking to apply a more evidence-based approach to recruitment
 
Why This Approach Works
The playbook shows how recruitment outcomes improve when decisions are based on real market conditions rather than assumptions. It focuses on credibility, timing, and relevance — engaging candidates earlier and more thoughtfully, without increasing risk or volume for the hiring team.
 
The framework is designed to be reused across sectors where skills shortages, passive talent, and high competition are ongoing challenges.